There have been several changes to the Amazon store pages of late, but this one may come as a surprise to those of us who have had content rejected over the years for mentioning guarantees or warranties. On the UK store, it seems like Amazon have created a new way to flag that a product will come with a manufacturer’s warranty if purchased directly from Amazon.
This change has also appeared alongside elements of the detail page highlighting product support available from the manufacturer. This one is especially surprising as it includes external contact information allowing customers to email the manufacturer directly.
Although we do not know the specifics of how these individual elements have been negotiated, it does seem to fill a need that has been at the top of many brands’ wishlists for multiple years. What do you think about these new elements? Will you be in discussions with Amazon to have them activated on your products?