54% Say Amazon Listing Process Is Too Slow

6 February 2025

 

Speed was the biggest pain point, followed by Quality, in a poll of Vendor Central users.

Listing products on Amazon and updating content can be a real source of pain, especially if you cover multiple markets. However, differing processes and situations mean it can be hard to know where to invest to help your listing flow become more efficient, and what actions will garner the best results.

To try to help unravel some of the issues and unnecessary pain that comes from product listing and content on Amazon, we put a question to over 1.9k content professionals on the Amazon Vendor Central Group.

What would you most want to improve in your Amazon product listing and content updating process in 2025?

Of the businesses surveyed, 54% of respondents selected Speed as the area they would most want to see improved. This was followed by Quality at 27%, Knowledge at 12% and Cost at 8%.

Interesting results, and in a year where many are facing diminished budgets and increasing costs, it’s important to note that the amount of time the listing and content processes consume continues to be of high concern.

It’s a pain point we’ve heard often, and one that we strive to solve for our clients. Even at the most basic level, there are several things you can do to help improve the speed and quality of your listings.

 

Speed:

  • Localization – in our experience, it’s regional variations and language issues that are liable to cause the biggest and most frequent roadblocks
  • Global Master – creating a global master and using a single template to control Product Detail Page (PDP) layout everywhere
  • Workflow approvals – cut down on the rejection/amendments of local PDP versions by ensuring you have structure or a SaaS platform to streamline this
  • Syndicate your content – send your content directly to a syndicator or use a RAMP to publish your Amazon content everywhere

There are further benefits to ensuring consistent content across regions, beyond speed alone. With situations involving growing cross-border trade, this consistency can bring with it a conversion benefit.

 

Quality:

  • Focus – it’s easy to get distracted by the newest and most advanced features, but the key is to continually pay attention to the elements likely to have the biggest impact
  • Research – use A/B testing on Amazon to really understand what works, then use those learnings across categories. Be mindful to limit testing to representative products, as testing too often can lead to a waste of time and resources.
  • Consistency – ensure your learnings and content best practices are applied in your key retail partners. Using a third party service such as Sitelucent can help if you list a lot of products.
  • Look for help – there are many platforms and agencies available to help with Vendor Central processes, and it is possible that solving all your problems might require you to work with multiple experts.

 

If you would like to see how the speed and quality of your product listings and content can be driven by a RAMP, contact us to arrange your free trial of Digishare.