Category: Etail

Research Shows That Poor Product Content is Still Driving Customer Frustration

To say that online retail has had a “good time” in the past year is a gross understatement. With the…

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Shein’s Rise Shows That Amazon Isn’t Unassailable

Over the past twelve months, the Chinese online retailer Shein has been recording some impressive achievements. Back in October 2020,…

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The Continuing War on Fake Reviews

2021 will likely see the majority of China’s retail sales come from online (52.1%), a historic first for any country….

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Product Content Processes: Common Issues and 5 Ways to Improve

We’ve encountered thousands of pieces of product content over the past decade and more. A worrying number of them have…

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Each year, the cream of consumer technology brands, retailers and marketers flock to Berlin for IFA, one of the world’s…

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