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The End of Shoppable Collections and What It Means for Amazon

When it comes to platforms owned by technology giants, many of us have become depressingly familiar with the phrase “easy…

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Synthetic Audiences: Focus Groups, AI and Simulation Engines

Just how good are your product pages, really? One of the frustrating truths of creating for an audience is: however…

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EAA for Brands – What Do You Need to Do?

Back in late June 2025, The European Accessibility Act (EAA) came into effect across the member states of the EU,…

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JoyBuy — JD.com’s Play for European Growth

Late last year, several new European retail websites completed testing phases and readied themselves for full launch under the banner…

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