Shoppable Collections: The New Amazon A+ Module

17 September 2025

Amazon’s newest feature for A+ pages just launched in Beta and we’ve got the breakdown of all you need to know about this new option for your PDPs.

What is it?

As described by Amazon, the new Shoppable Collections allow you to:

  • Create interactive shopping experiences with tagged images and videos

  • Group products into themed collections that inspire immediate purchases

  • Link to your brand store to drive customers to all of your brand’s products

Put simply, this is a way of allowing the type of content that you would normally see on your brand store to display directly on your product detail pages. These modules are designed to drive upsell and cross-sell opportunities, increase brand and range awareness, and drive traffic back to your brand store.

 

Where does it display?

The Shoppable Collections module displays below-the-fold on your product detail pages. It occupies the slot that is home to the current Brand Story module. It should be noted that Shoppable Collections and Brand Story cannot be utilised at the same time. As they share a slot only one or the other can be displayed, not both.

 

What does it display?

This module displays up to 10 different templates, chosen from the 6 options on offer. There is a minimum requirement of 5 templates for this module to display  — any lower and the module will not show on the page.

 

What are the template types?

The 6 options are:

  • Best Sellers (can only be used once) – highlight products with the highest sales volumes in their category
  • Highly Rated (can only be used once) – display top-rated products (4 stars and above)
  • Custom Collection (can be used a maximum of 3 times) – display a custom selection of products
  • Single Product (can be used a maximum of 3 times) – highlight a specific product, with backups if it goes out of stock
  • Image with Optional Text / Video with Optional Text (can be used a maximum of 3 times)

 

 

In addition, the Background Container displays behind your Shoppable Collections templates. This includes your brand logo, a custom background colour, and a link to the brand store

 

Where is it available?

Currently, Shoppable Collections is only available for selected brands in certain locales. So far we have observed it displaying in the UK, Spain, Germany, France and Italy. As this feature is only available in Beta, we expect certain aspects of the module to be revised over time before being made more widely available. Follow us on LinkedIn to hear the latest news and developments on Amazon Vendor Central.