New Amazon A+ Modules Appear for Selected Brands

Over the past month, new Premium A+ modules have been appearing for certain brands in limited locales on Amazon’s Vendor Central platform. These new modules are titled: Brand Showcase and Key Features.

Each module consists of a maximum 7-card carousel, with functionality similar to that seen on other carousel-based modules within Premium A+. The key difference seems to be that one of these cards can feature an “ambient video background with content overlay” or “full-form video with content overlay”, with the rest consisting of static imagery. You can see the Brand Showcase in action in the video below:

Amazon Categorises the Brand Showcase as “…Tell your brand’s story through an immersive carousel featuring ambient video, rich imagery and direct links to your brand store. Create an experience that connects customers to your identity and drives deeper engagement“.

Key Features is described as “…Showcase your product’s most important features through a rich image and video carousel. Each card combines a compelling visual with a headline and description to help customers understand what makes your product unique“.

Notably, the only apparent difference in functionality between the two is that the Brand Showcase has a requirement for a “Brand Profile” carousel container to be included, which reduces the number of other cards available to six.

Currently, these modules are only appearing for certain brands in limited locales, but are not currently listed as “In Beta”, which suggests these are final versions only available under limited circumstances. To keep up to date with the latest in Amazon and Product Content news, why not join our group on LinkedIn?