Is Your Content Trapped on Amazon?

For many brands, Amazon is a priority.

And we get it. Making sure your products look their best on the largest global marketplace is no easy task. If you’re able to give them the best chance at being visible and converting, the time you put into crafting the product content, images and video will be time well spent.

But what happens afterwards? Is your content destined for Amazon alone? Do you want to use it elsewhere, but find yourself having to assemble it all over again?

Is your content… Trapped on Amazon??

Dead-end content

That might sound over-dramatic, but for thousands of users who build product content directly into Vendor Central or Seller Central, the pages they create are for Amazon and Amazon alone.

As individual users, there is no easy way to retrieve the work that that has been submitted for optimisation and publication to other retailers. At best it has to reassembled from the same base assets time and time again. At worst, your assets may not meet the requirements of your other retail partners, meaning you have to literally start again from scratch.

Frustrating, isn’t it?

There is another way

Fortunately, there is a better way of getting your content onto Amazon and everywhere else besides: use a RAMP like Digishare!

The Digishare RAMP (Retail Asset Management and Publishing) platform is designed from the ground up to specifically handle retail product content. It’s a platform where you can build your product content, video and image galleries; optimise and translate them; and then publish to Amazon and all of your online retail partners, either through syndication, direct submission, or through official API connections. What’s more, your content is automatically converted to the correct format for your chosen partner.

But what about content that has already been built into Amazon? Not a problem! Digishare’s RAMP has a suite of tools and automated processes that allow you to free your content from the clutches of Vendor/Seller Central, including the official Amazon API connection and more.

Having a joined-up content process isn’t unachievable. Ensure your global content is consistent, effective, and efficient, whatever platforms you’re selling on. To see what a retail-focused platform can do for you, why not explore the Digishare RAMP? Contact us at info@digishare.eu and book a free demo today to see if it could be the solution you’re looking for.