Blog and Research Digest — Week 08, 2020
Every week, the Digishare team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
BRC calls on UK government to broker a ‘pragmatic and fair’ deal with EU to mitigate import price rises post-Brexit
https://internetretailing.net/themes/brc-calls-on-uk-government-to-broker-a-pragmatic-and-fair-deal-with-eu-to-mitigate-import-price-rises-post-brexit-20983
“It has published a report today, “A Fair Deal for Consumers: EU Trade Roadmap”, outlining the retail industry’s priorities for the upcoming Government negotiations with the EU.”
Elite retailers of 2020 named in this year’s RetailX UK Top500 report
https://internetretailing.net/industry/elite-retailers-of-2020-named-in-this-years-retailx-uk-top500-report-20919
“Amazon, Argos, Dunelm, John Lewis, Marks & Spencer and Next have been named Elite retailers in the 2020 edition of the RetailX UK (RXUK) Top500, published in association with Klarna.”
UK ecommerce accounts for 19% of total retail, making it worth $233bn
https://internetretailing.net/industry/uk-ecommerce-accounts-for-19-of-total-retail-making-it-worth-233bn-20971
“So finds the UK specific Digital 2020 report from Hootsuite and WeAreSocial, which measured everything you can think of around consumers digital lives from how and where they shop, to what they watch and how impacted they are by advertising.”
Next-gen shopping app introduces aisle sat-nav, facial age-verification, checkout-less grocery to the high street
https://internetretailing.net/mobile-theme/next-gen-shopping-app-introduces-aisle-sat-nav-facial-age-verification-checkout-less-grocery-to-the-high-street-20965
“App platform used by Co-op, Londis and SPAR ups the ante in mobile in-store technology.”
Gen Z shoppers love the physical customer experience
https://www.retailcustomerexperience.com/news/gen-z-shoppers-love-the-physical-customer-experience/
“More than half, 58%, prefer the brick-and-mortar shopping environment, according to a Retail Zipline report focused on consumer shopping preferences.”
Marketing
B2B buyers consume an average of 13 content pieces before deciding on a vendor
https://marketingland.com/b2b-buyers-consume-an-average-of-13-content-pieces-before-deciding-on-a-vendor-276116
“A mix of first and third party content is required to seal the deal.”
Social
TikTok: How retailers are making use of the social media sensation
https://internetretailing.net/strategy-and-innovation/tiktok-how-retailers-are-making-use-of-the-social-media-sensation-20973
“With over a billion downloads and around 800 million monthly active users, the social media app has proven it has the scale to offer an effective marketing channel.”