Webinar: Scale Up Your A/B Testing with Virtual Audiences
Discover how AI is revolutionising the speed and cost of PDP optimisation
Date: June 4th, 2026
Time: 15:30 CEST / 14:30 BST / 09:30 EDT
Synthetic and virtual audiences are emerging as a powerful new tool for testing PDP content before it reaches real shoppers. By simulating how different consumer segments respond, brands can make smarter content decisions faster and with far greater confidence.
In this live panel discussion, experts from Nespresso, Digishare and SocialTrait come together to share how this approach is being applied in practice — from creative and localisation workflows to conversion rate optimisation at scale.
You’ll hear:
- How global brands are using virtual audiences to validate PDP content before launch
- Where synthetic testing fits into the creative and localisation process
- What the data actually tells you — and what it doesn’t
- How AI is reshaping the way product content teams work
Speakers:
- Satish Narayanan – CEO, Digishare
- Rich Coombes – COO, Digishare
- Suraj Narayanan Sasikumar – CTO, Socialtrait
- Tiago Da Costa – Global E-Retail & Marketplaces Manager, Nespresso
Whether you’re responsible for ecommerce content, digital shelf performance or creative production, this session will give you a concrete look at what’s possible today.