Digishare’s 3 Tips for a Successful Prime Day

25 September 2024

Driving Success on Amazon

Not only does Digishare have over 12 years of experience dealing directly with Amazon, our team is also full of specialists who have previously worked for the retail giant. Their behind-the-scenes knowledge and insight into the inner workings of the company are invaluable in making sure our clients get the best possible efficiency and results from their investment on Amazon.

Adding to our expertise is the latest inclusion to our wonderful Digishare Team: Debbie Choudhury!

Debbie joins us from straight from Amazon, having worked for several years in their vendor teams. We’re excited to work with Debbie and provide you the benefits of her up-to-date Amazon experience. As a taster, Debbie has shared her top tips for getting the most out of your Amazon Prime Day deals.

 

Digishare’s Top 3 Tips for Successful Prime Day Deals

Customers continue to align their shopping with major sales events like Prime Day and Singles’ Day. To make the most of these opportunities, brands must strategically plan to capitalise on these events. Start preparing now!

 

Pricing Your Deals

  • Make sure consumers are getting a good deal – Prime Day is usually when customers get the opportunity to purchase their favourite products at the lowest retail price of the year.
  • A good discount amount should be around 15-25% during time-sensitive tier 1 deal events such as Prime Day.
  • Many consumers are aware of how good a deal is. Widespread use of tools like Keepa and CamelCamel allow customers to compare historical prices on potential purchases before they shop.
  • Monitor your deal prices regularly to ensure you still have the “Deal” tag – change prices accordingly if necessary.

Forecast & Stock

  • Try to set sellout forecasts for your ASINs based on previous sellout. If you have not joined Prime Day previously, a good rule of thumb is to take a x3-5 increase of your daily sellout depending on your MP.
  • Ensure you have sufficient stock. As Prime Day only lasts for 48hrs, it is crucial not to lose the BuyBox due to Out-of-Stock during this time.
  • There are enough opportunities during Q4 to sell any excess stock as Black Friday, Christmas Deals and Boxing Day Deals all follow shortly after.

Advertising

  • Sponsored Display Ads & Sponsored Products are great ways to showcase your best deals linked to either keywords or popping up directly in your competitor’s product detail pages.
  • Sponsored Display supports CPC as well as cost-per-thousand viewable impression (vCPM) pricing options with no minimum campaign spend requirements making it a cost-effective way to utilise Amazon Advertising.
  • You can specify your daily bid and budget, change your bid, or pause your campaign whenever you want.

We’ll be offering more insights on how to get the most out of your Amazon business in the future. In the meantime, if you’d like to find out how Debbie and the rest of our team can help give you tailored advice and insights on how to make selling on Amazon easier, drop us a line at info@digishare.eu, or sign up for a free demo of our platform here