78% of Vendor Central Users Surveys Say Brand Stores Are “Worth It”

Brand Stores are here to stay.

In our recent post on Big Name Brand Store Failures, we highlighted the many pitfalls that can come with creating and maintaining your own brand store on a major retailer website. Given the necessity for resource, focus and updates in order to get the most out of your pages, we wanted to ask: given the effort in upkeep required, are brand stores worth it?

We put this question to the Amazon VC Group on LinkedIn and the results were conclusive: 78% of respondents said that creating and maintaining a brand store was a worthwhile endeavour. Comments indicated that, although some dispute their value as a destination to drive traffic, the stores were a worthy investment for brand identity, relationship building, product range visibility and upsell opportunity.

We here at Digishare would very much agree. When done properly, a brand store is a great opportunity to have your own storefront on a larger retailer website, strengthening and differentiating your brand with shoppers, educating consumers on your products and ranges, and building loyalty.

As with so many things, the return you see from your store will depend on how much focus and resource you’re prepared to commit to maintaining it. Brand stores also offer a fantastic opportunity obtain data about the effectiveness of messaging, promotion, and range proposition in a way that’s not often available from larger retailers on anything other than a product-by-product basis.

We have over a decade of experience building effective, attractive Brand Stores for international brands such as Nespresso. If you’d like to hear how we can make your Brand Store something to be proud of, drop us a message at info@digishare.eu and schedule an informal chat with our Brand Store Experts.