Online Associates Programme Arrives in Amazon UK

Following on from our report a few months ago, it appears that Amazon’s Online Associates programme has made it to the UK. As previously reported, Amazon has begun to leverage third-party content in the form of article and video reviews to bring the “product research” section of the purchase journey fully onto its own platform.

From the UK example, we can see Amazon deploying buying guides and listicles to relevant searches on its website, highlighting recommended products within a specific widget with review copy alongside. These widgets can be followed to a full review page, but interestingly there’s no sign of this content on the detail pages of the products listed.