Blog and Research Digest — Week 42, 2020
Every week, the Digishare team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
Retailers already discounting as Amazon Prime Day sets the mood for peak trading 2020
https://internetretailing.net/themes/retailers-already-discounting-as-amazon-prime-day-sets-the-mood-for-peak-trading-2020–22114
“Amazon Prime Day is set to signal the start of the 2020 peak trading season, analysts agree, although one warns that it could prove a lacklustre start. Data suggests that retailers are already discounting heavily ahead of the event, to be held on October 13 and 14.”
Black Friday set to be 14% bigger than ever before, putting massive strain on retailers, suppliers and distributors
https://internetretailing.net/peak/black-friday-set-to-be-14-bigger-than-ever-before-putting-massive-strain-on-retailers-suppliers-and-distributors-22097
“The pandemic shift to ecommerce is set to make Black Friday the biggest online retail peak to date, with sales expected to be up 14% on last year – putting increasing strain on an already stretched delivery network.”
Half of shoppers expect free home delivery from everyone this Prime Day
https://internetretailing.net/peak/half-of-shoppers-expect-free-home-delivery-from-everyone-this-prime-day-22102
“Half of UK shoppers (53%) expect free delivery as standard, while almost as many (46%) say they wouldn’t purchase from stores that charge for delivery over a certain threshold, and only 15% would pay extra for expedited delivery.”
Black Friday 2020 could see 22% drop in sales after discount “mega peak” sparked by Amazon Prime Day
https://www.chargedretail.co.uk/2020/10/08/black-friday-2020-could-see-22-drop-in-sales-after-discount-mega-peak-sparked-by-amazon-prime-day/
“The extended discounting means more competition for a far smaller chunk of consumer’s disposable income, which has been decimated by COVID-19.”
Holiday e-commerce sales projected to surge this year
https://www.retailcustomerexperience.com/news/holiday-e-commerce-sales-projected-to-surge-this-year/
“In fact, according to Deloitte’s annual holiday retail forecast report, e-commerce holiday sales will “surge,” by 25% to 35%, when compared to the 14.7% increase in 2019.”
Holiday mobile shopping projected to hit $314B
https://www.retailcustomerexperience.com/news/holiday-mobile-shopping-projected-to-hit-314b/
“The upcoming holiday season’s mobile device online shopping is expected to experience substantial growth, according to a Forbes report, projected to hit $314 billion, and will represent 44% of all e-commerce sales, according to data by eMarketer.”
Nearly 1 in 4 Brits now “practically addicted” to online shopping
https://www.chargedretail.co.uk/2020/09/24/nearly-1-in-4-brits-now-practically-addicted-to-online-shopping/
“The research, conducted by Argos and OnePoll, found that 10 per cent of online shoppers order so often that they know their delivery driver by name, while 57 per cent would favour online delivery over instore purchasing for the latest products.”
Online grocery sales will hit $250B in five years, claims report
https://www.retailcustomerexperience.com/news/online-grocery-sales-will-hit-250b-in-five-years-claims-report/
“The figure represents a 60%-plus jump compared to pre-COVID-19 estimates, according to research from Mercatus, a digital commerce solutions provider, conducted in collaboration with research firm Incisiv. Online grocery shopping adoption has nearly doubled in two years.”
Study: 11% of U.S. shoppers have signed up for Walmart+
https://www.retaildive.com/news/11-percent-of-shoppers-signed-up-for-walmart-study-estimates/586328/
“Based on consumer responses, Amazon Prime may face competition — 45% of Walmart+ subscribers also have Prime subscriptions, according to the survey, and 19% said they migrated to Walmart+ from Prime. About 38% say they think Walmart+ is a threat to Prime.”
Customers Value Brand Trust as Number of Ecommerce Shops Grows
https://smallbiztrends.com/2020/10/brightpearl-consumer-survey-brand-trust.html
“Data reveals that amid the rush to buy products online, 61% of consumers have experienced problems with ecommerce brands.”
Opinion
3 online tips for 2020 holiday marketing success
https://www.retailcustomerexperience.com/blogs/3-online-tips-for-2020-holiday-marketing-success/
“With lowered expectations for in-store traffic and diminished sales from anemic traffic flows, digital (e-commerce) tactics will play a critical role in shaping holiday season success for retailers — with success being relative this year.”
Marketing
Why Jargon May Be Damaging Your Content
https://contently.com/2020/09/22/jargon-damaging-content-marketing/
“Jargon turns people off. They stop listening, even when they know what the words mean. Our brains respond best to content and stories written in clear, simple language.”
How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser
https://contently.com/2020/10/05/how-doubled-webinar-leads/
“In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves.”
How to Create a Useful and Well-Optimized FAQ Page
https://moz.com/blog/how-to-faq-page
“Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.”