Blog and Research Digest — Week 32, 2020
Every week, the Digishare team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
Coronavirus tanking consumer confidence
https://www.retailcustomerexperience.com/news/coronavirus-tanking-consumer-confidence/
“Consumer confidence took a big dip in July due to the ongoing COVID-19 pandemic outbreaks hitting across the U.S.”
COVID-19 may impact US consumer spend for years to come
https://www.retailcustomerexperience.com/news/covid-19-may-impact-us-consumer-spend-for-years-to-come/
“The number of U.S. consumers making non-essential purchases is higher than in the U.K. (54%) and China (55%), but not as high as Germany (73%).”
Online sales tax would force vulnerable shoppers to pay “a large chunk of the COVID-19 bill”
https://www.chargedretail.co.uk/2020/07/28/online-sales-tax-would-force-vulnerable-shoppers-to-pay-a-large-chunk-of-the-covid-19-bill/
“Retail groups including the British Retail Consortium (BRC) have warned against these proposals, stating that they would unfairly impact shoppers who have turned to online shopping to avoid exposure to COVID-19.”
Move to ecommerce has made shoppers demand that brands they deal with be more environmentally friendly
https://internetretailing.net/sustainability/move-to-ecommerce-has-made-shoppers-demand-that-brands-they-deal-with-be-more-environmentally-friendly-21780
“Meanwhile, nearly three-quarters of consumers expect online retailers and brands to use recyclable packaging (73%) or minimise their use of packaging (74%).”
Opinion
What online shoppers want right now
https://www.retaildive.com/news/what-online-shoppers-want-right-now/582300/
“For a couple of decades, Amazon has been setting consumer expectations that all retailers follow. The pandemic may be changing that.”
Marketing
Podcasts and internet marketing: Are you missing the boat?
https://www.searchenginewatch.com/2020/07/30/podcasts-and-internet-marketing-are-you-missing-the-boat/
“Marketers trying to run a highly successful internet marketing campaign know that sailing the podcasting ship can bring about the desired results. Are you still wondering whether or not to hop on board?”
Overcome a Boring Blog With These 5 Techniques
https://contentmarketinginstitute.com/2020/07/overcome-boring-blog-techniques/
“Yet, blogging is still one of the top content types marketers use to build brand awareness and to nurture engaged audiences toward conversion.”