Blog and Research Digest — Week 31, 2020

Every week, the Digishare team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.

Retail News and Trends

Consumer confidence holds steady this month
“New data has shown that consumer confidence has held steady in July as Covid-19 lockdown restrictions ease across the UK.”

Latest ONS figures show how UK shoppers changed the way they buy during lockdown
“Last month, 31.8% of retail sales took pace online, according to the ONS Retail Sales report for June. That’s down from 33.3% in May, but still sharply up from the 20% of sales that took place over the internet in February – before the coronavirus hit the UK.”

Unilever reports 49% rise in ecommerce sales as shoppers changed buying habits during Covid-19 lockdowns
“Unilever today reported ecommerce sales growth of 49%, while overall turnover fell by 1.6%, as shopping habits changed during the Covid-19 lockdown.”

Consumers still planning to spend this Christmas – but it will move online and will start on a belated Prime Day–but-it-will-move-online-and-will-start-on-a-belated-prime-day–21733
“According to new research from Rakuten Advertising conducted among 8,673 adults around the world, 87% of people will still be shopping for Christmas and 57% plan to purchase during key shopping peaks like Black Friday – despite 40% citing a decrease in household income due to COVID-19.”

Amazon confirms Prime Day delay in US, will run Prime Day in India on Aug 6-7
“Today, Amazon officially confirmed reports that it will delay Prime Day in the U.S. until sometime later this year. It will also host a Prime Day in India next month, from August 6 through August 7.”

Amazon delays Prime Day until October due to coronavirus
“Amazon gave third-party sellers a placeholder date of the week of Oct. 5 for Prime Day, according to an email obtained by CNBC.”

Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
“This is the second big shake up for Google’s commerce efforts this year.”

Watch out, Amazon. Walmart is back in the game, thanks to Shopify
“Although the exact details of how it will work from both a technological and financial perspective haven’t been disclosed, this deal is huge for Shopify’s customers as it instantly connects them to millions of potential consumers.”


No in-person events until 2nd half of 2021, marketers say
“But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.”


Disrupting the eCommerce status quo: Covid-19 and digital transformation
“Now global brands need to find relevance again as they reconnect with consumers once more. It is these very consumers who are in greater need than ever of a strong, meaningful online experience, given the need to continue living cautiously.”