Blog and Research Digest — Week 04 2020
Every week, the Digishare team prepare a digest of the previous 7 days of online retail news. Along the way, we’ll pick the most interesting stories from the worlds of technology, social media, marketing and more, allowing you to see everything at a glance.
Retail News and Trends
Online sales up in December – but retail spending across all channels down on November
https://internetretailing.net/industry/online-sales-up-in-december–but-retail-spending-across-all-channels-down-on-november-20823
“…[A] greater proportion of non-food spending took place online in December than in November, and spending was up online on both an annual and monthly comparison, according to the Office for National Statistics’ Retail sales report for December 2019.”
Mobile drove global ecommerce in 2019 – and is going to dominate 2020, study says
https://internetretailing.net/mobile-theme/mobile-drove-global-ecommerce-in-2019–and-is-going-to-dominate-2020-study-says-20815
“So finds mobile data and analytics company App Annie in its The State of Mobile 2020 annual report. In fact, $38.4 billion was spent on Alibaba’s Singles’ Day on mobile in 2019, while £33.1 billion was spent in the US on mobile in November and December.”
UK retail failed this Christmas, but globally online grew 8% driven by mobile, study shows
https://internetretailing.net/peak/uk-retail-failed-this-christmas-but-globally-online-grew-8-driven-by-mobile-study-shows-20812
“While UK retail may have taken a hit over the festive season, new research from Salesforce reveals that digital sales across the festive season actually grew 8% to $723 billion globally, driven by mobile.”
More retailers are expecting negative Brexit impacts over next five years than those anticipating benefits, IRX survey reveals
https://internetretailing.net/industry/more-retailers-are-expecting-negative-brexit-impacts-over-next-five-years-than-those-anticipating-benefits-irx-survey-reveals-20811
“More than 36% of retailers think that leaving the EU at the end of this month will have mostly negative effects on their business over the next five years.”
Amazon opens Netherlands marketplace to sellers
https://internetretailing.net/marketplaces/amazon-opens-netherlands-marketplace-to-sellers-20819
“Amazon has opened its Netherlands marketplace for sellers to register, as well as announcing plans to expand it later this year.”
Search
Google January 2020 core update almost done rolling out
https://searchengineland.com/google-january-2020-core-update-almost-done-rolling-out-327669
“Check your analytics and rankings to see how this latest core update impacted you or your clients.”
The Biggest SEO Mistake Content Marketers Make
https://contently.com/2020/01/17/biggest-seo-mistake-content-marketing/
“In 2020, this is what matters. Traditional keyword stuffing is now terrible for your SEO.”
Social
LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
https://marketingland.com/linkedin-pages-adds-tools-to-help-businesses-connect-with-users-in-more-personal-and-interactive-ways-274411
“New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options.”
Social Media Posts with Video Have 48% More Views
https://smallbiztrends.com/2020/01/2020-social-media-trends.html
“The report says social media posts with video have 48% more views than just text or images. Moreover, social video generates 1,200% more shares than text and image content combined.”
How to Master YouTube SEO, in 10 Easy Steps
https://contently.com/2020/01/16/how-to-master-youtube-seo-in-10-easy-steps/
“Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it.”
Opinion
Why harmonic retail succeeds where omnichannel fails
https://www.retailcustomerexperience.com/blogs/why-harmonic-retail-succeeds-where-omnichannel-fails/
“As shopper journeys evolve, retailers are finding that the omnichannel strategies they worked hard to implement are no longer effective. At the heart of this upheaval sits one small stat: 0.6% — the current annual population growth rate in the U.S. and the lowest growth rate registered since 1937.”
7 retail trends in 2020 and tips for success
https://www.retailcustomerexperience.com/blogs/7-retail-trends-in-2020-and-tips-for-success/
“While 2019 was a year of big changes in retail, 2020 will bring even more exciting innovation. Retailers who embrace new technology, deeply explore, understand and leverage consumer behavior, and test new concepts will win. So, what’s in store?”
Marketing
Google Chrome: Third-party cookies will be gone by 2022
https://marketingland.com/google-chrome-third-party-cookies-will-be-gone-by-2022-274313
“Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy.”